Discussion on the construction and operation of 4S shop in cleaning industry

The establishment of 4S stores in the cleaning industry is not only to highlight the image of the stores, but also to provide users with a "one-stop purchasing" service. Compared with traditional stores, it pays more attention to experience consumption, so as to promote product sales, and create profits in product parts sales, product after-sales service and other aspects. So how to build and operate 4S stores to create greater profit space?

Layout and planning of 4S stores from the perspective of user experience

As a cleaning industry, 4S stores should have the basic functions of product sales, parts sales, after-sales service and product experience. Therefore, in the process of store layout, we should consider not only the product display but also the division of functional areas, so as to achieve the organic integration of product display, user operation experience, service business (parts sales, product maintenance, etc.) and image display (publicity materials).

Product display can be divided into floor washing vehicles, cleaning machinery and equipment, cleaning tools, cleaning agents, etc. according to product categories, and can also be further subdivided according to functions and uses, such as stone care, floor cleaning, laundry cleaning products, etc. this can guide users to choose more suitable products, and constantly adjust the classification according to market demand changes, Strive to increase the sense of user shopping experience.